Since 1988, Taiff has been more than a manufacturer. We are the heartbeat of the Brazilian beauty industry. Being #1 in Brazil means leading the largest profession sector and mastering the world’s most demanding hair laboratory. We don’t just follow trends, we engineer the tools that define them, combining high-tech power with unsurpassed quality.
Largest professional hair tool factory in Latin America.
Exporting Brazilian intelligence to 20+ countries (US, LATAM, and beyond).
Revolutionary cell-based production for total quality control.
Largest professional hair tool factory in Latin America.
Our story is built by those who live for hair. From celebrity stylists to daily users, Taiff has passed from generation to generation. It started with a breakthrough in 1988 and evolved into a community of “Taiff Lovers” who demand excellence. We are moved by the passion for hair —whether straight, curly, silver, or colorful — ensuring every texture receives the best Brazilian technology has to offer.
revolutionizing the market with Brazil's first portable hair dryer.
We launched the first 2-in-1 professional hair straightener onto the market.
launch of the Turbo hair dryer, redefining professional hair dryer design in Brazil.
introduction of the first imported hair clipper and subsequent domestic manufacturing.
pioneer and sole manufacturer of flat plates in Brazil, dominating the market.
the first products were sold in the United States, the world's largest consumer market.
Taiff exhibits at the industry's leading trade show, IBS, in New York.
agreement with Centro Universitario Belas Artes to drive design innovation. Launch of the hair dryer in collaboration with the singer Sandy.
launch of the Color Ion, the first negative ion hair dryer, and the first ceramic hair straightener patented by Taiff.
development of the first positive ion hair dryer, the Taiff Energy.
Brazil's first bactericidal hair dryer featuring nanotechnology.
launch of a hand-shaped diffuser.
Taiff's first automatic dual-voltage hair dryer.
launch of the Saffira Colors line.
"My Taiff Moment" and development of the Frizz professional hair straightener, ideal for hairstyles and one of a kind in Brazil.
development of the first 90° nozzle to prevent work-related injuries. Participation in the historic edition of BBB with influencers.
Innovation is our pillar. We maintain an in-house R&D laboratory where every material, texture, and color is strictly tested. Our Cell-Based Production method is a revolution in the industry, allowing for meticulous quality control at every stage. This is why we offer permanent technical assistance — because we trust the durability of what we build.
From our state-of-the-art factory in Brazil to the busiest salons in the US and Latin America, we export professional intelligence to more than 20 countries.
